The BoyRio Brand

From the shores of Rio de Janeiro, BoyRio is the premier brand leader in creating a line of underwear and body gear that is known worldwide as the sexiest on the planet.

Inspired by the hedonistic and youthful energy of Rio de Janeiro, boyRio delivers a line of modern men’s underwear featuring styles that will grab everyone’s attention. We cater to men who want to stand out from the crowd in their underwear, whether they desire a body contoured fit with skin friendly fabrics, or something much more revealing and daring.

 Our designs feature unique vibrant color combinations and prints reflecting the best in masculine style for every man’s taste.  Further, we ensure that our fabrics feel amazing next to your naked body. BoyRio’s design is committed to enhancing your self-confidence both inside and out of our underwear!

Featured Products


    At boyRIo, we have jockstraps that enhance your style/products/jockstrap-string-fire-red

  • Briefs

    Inspired by the infamous "sunga" swimsuit style, our briefs bring your sexy on!

  • Thongs

    Thongs from string to a teaser V patch- we got you covered... or uncovered!

  • Singlets

    Slip into a sexy singlet and it is game on!